Feedback For Drafts.
My peers evaluated my drafts for my magazine, and this is a summery of their comments:
Genre: Indie
Audience: The audience that my peers guessed were ranged from teenagers to mid twenties, which is what I was aiming for .
Success: Matched the mark scheme very well, the use of wire as prop, fonts and shaddows, large background dps, good colour scheme.
Improvements: Experiment with different angle pics.
Average Level: Mid 4
Friday, 26 February 2010
Thursday, 25 February 2010
Wednesday, 24 February 2010
Contents page with the use of pictures
A suggestion was made that perhaps my contents page should include more pictures, so I decided to test this out this idea, and add some pictures to the page.
I'm not sure If like the use of pictures, because from the star I said I wanted my magazine to look as simple, and the use of colourful clashing pictures, in my opinion, makes the contents page look a bit too full, even though I only used three pictures. I like how the pictures are angled though, because this makes them look qwerky, and fun.
I also made the background slightly lighter, because I thought that this matched the double page spread a lot more. This is one idea I will defiantly use, however the pictures are perhaps a no go.
Double Spread draft - Modification
I decided to change the size of some of the words in the article. I picked out words I think the audience are most likely want to hear about, So love, romance, music, secret ect. I like this idea, because they act as keywords, so that the reader can look at these words, before reading the article, and know what install for them. I also think it helps break up the text, and layout, making it look a lot more pleasing to the eye.
Thursday, 18 February 2010
Case Study Notes
Bridget jones
Target audience – Woman 18 to 35. Romantic comedy fans. Single woman looking for “mr right”
Vertical intergration
Specific examples
Green Zone
Effective tagline
Budget: $100,000,000, Been refered to as a flop
target audience: 15+, action fans, war fans
Dailymail says= ‘preachy political trailer disguised as a warm film’
Production practices: intent to adapt a book to film
Technologies: twitter facebook, 3D + digital screenings – Cuts down piracy = encrypted codes
Greenzone make use of technology, where as Avatar(James Cameron) had to wait 13 years until technology bettered.
Comparison: greenzone = bus billboard & avatar = big 60inch billboards in NY, and London ect.
Dead mans shoes – working class man
Green zome – 4 quadron and matt damon attract women
Big budget = more prints.
The soloist
Based on true story
Budget for this movie was $60 million
117 mins long 12A/ cat E (british company with American culture)
Main cast: Jamie Foxx, Robert Downey JR, and catherin keener
Writeen by Susannah grant and steve lopez
Directed by Joe Write - pride and prejudice and atonement)
Places the movie was filmed in LA and Ohio.
Marketing: Marketed internet, billboards, and commercials
Used homeless people as extras
Many people believed the advertising was misleading.
Filmed in 5 mm print, Distributed through DSN sites
Release date held back due to another movie being more popular.
Film festivals, the soloist was going to open 2009, but it was classed as a flop before it had even hit the cinemas.
Working Title with Universal – conglomerate
This is England
Used DSN which tripled its size
Used prefabricated sets – cheaper, and more realistic
£90,000 grant from the national lottery
Green zone
Drama
115 mins long
UK release date: 12/3/2010
Directed by Paul Greengrass – borne of premacy
Country US/UK
Universal Pictures
Earnt $14,309,295 in 3,003 theatres
Compared to shutter island, green zone did twice as well in the UK.
As march 2010, green zone grossed $31,218,390 in the US and $60,019,390 world wide
Similar to casino royal, which both use ATL advertising
Uses internet a lot to target internet peeps.
In exam use terminology
Video games for xbox, PS3, Wii ect, before a film comes out
Synergy – advertising with in games
Sky pop ups
4OD – online streaming – Pop up adverts
Bluetooth in cinemas
Myspace – keywords on profile
Facebook – fanpages/groups
Love film – free DVDs ,blanket emails
iPhones – downloadable apps – adverts have to click on the get rid of
apple mac – front row trailers
Tuesday, 9 February 2010
Looking at Fonts
These are my three fonts I decided to use throughout my magazine, I decided to only use three because that way, it wouldn't look tacky and would look a lot more professional. I downloaded these fonts to my photoshop on my mac from http://www.dafont.com.
Double page spread draft
DOUBLE PAGE SPEAD
I like the look of my double page spread, because I like how the image is sperate from the article. I had some trouble positioning my writing in box layers, because I couldn't find where to put them, without it looking too crouded, but I think that I managed to find an alternative without blocking the photo, or making it look too busy. I think the column idea is a great success, because it makes the page look organised and tidy, and the writing is still readable. From my original mock up idea, I changed the position of Jeremy Stone, and made the background longer on photoshop, with the use of spot healing tool, and then the burn tool. I'm not sure if I like the title of the page though, because I dont think that it stands out as much as it could, so I'm considering revising my desicion, and making the font more visable. Overall though I like this design, and I think that the final design will look something very much like this.
Monday, 8 February 2010
Contents Draft
When coming up with design ideas for my contents page, I wanted it to look similar to my front cover, but I couldn't make up my mind to which font style to use for my contents, so I uploaded both so that I could get some peer feedback, to help me decide. I plan on changing a few things on this, because I think that this can look a bit simple, so I decided to have the banner at the bottom run between the persons (Jeremy Stone) legs, so that this showed some use of layers. I love this photo because this really portrays the whole 'vintage' look that I am going for, with the 60's radio, and the hat. I decided to make the background look rough too, for this I used the burn tool on photoshop, just like my front cover, so that the layouts are consistent, which makes the magazine look professional.
Other masthead ideas
After asking others what they thought of my font cover, I got some good feedback, and constructive criticism about the fonts of the masthead, so decided to do some further experiments with the colour, and also the font styles. I first tested out the use of gradient inside the font, which I thought looked pretty good, and also shows good use of photoshop. I also added lines over the "Jeremy Stone" text so that it separated it from the rest of the cover, because I think that this is important, so that the reader knows the main subject of the cover, which is Jeremy Stone. After testing the gradients, I went on changing the font style to "braggadocio, which I thought was original, but didn't really look vintage, which is what I was aiming for.
The people who I received feedback from also said that I should photoshop out the brand of boxers, because this could look silly in the final design, so I took their feedback into consideration and photoshopped it out.
Overall I am happy with my draft, because I think that it looks vintage, and original. I am happy with the colour scheme used as well, although I could maybe be more creative with the colour scheme, so that it looks even more original, however I don't want to go too far, and make the magazine look a bit "over the top".
Sunday, 7 February 2010
Cover Design Draft
I like this cover, I like how the use of italic fonts, used with the bold format, I think this gives a vintage look, which is the look i was going for.
The background image was taken on my SLR camera, and I used a desk lamp, with the lamp shade taken off to get the shadow effect. I like how the photo involves chord, which relates to the name of the magazine. As this is only a draft, I do plan on changing a few things, such as the size of the background, so that I can perhaps fit more text inside the cover, because this is one of the main things I struggled with. However, I like how some of the text goes over the picture, and some goes under it, I think that this shows good use of layers in photoshop.
