FIlms incorporating Modern Technology into their advertising

Companies and film institutions are researching into modern technology, to advertise, and promote their films. These new technologies are often networking tools, such as social networking websites, movie websites and email websites and IM programs.
Facebook has “pages” such as, review pages, fan pages and applications to advertise new films. As facebook is an evergrowing population of people, ranging from teenagers to seniors, this is a great/cheap way to promote their
films. This type of advertising is below the line, because you will need to be a member to access these pages, in most cases. Films like ‘A Christmas carol’ presented by Disney is featured on facebook, it has review pages, where anyone can review the film. You can even become a fan of the film, and therefore more people will see this film, which relates to viral marketing. In some cases, the movie institutions host competitions over facebook, giving the winner tickets to premieres.
Msn website has a whole section dedicated to movies. In this section the user will be able to see new DVD releases, Cinema releases, coming soon, and also reviews. On this website, it is mainly high budget films, because it would cost more to promote on this site, rather than on facebook. This is still below the line though, because the user still has to navigate over to the website.

Orange, the network provider hosts something called ‘orange Wednesdays’, where orange offer 2 for 1 deals on Wednesdays, and they send you codes through texts. It costs 35p per texts, and you have to be an orange customer, this is also an example of synergy.