Friday, 26 February 2010

Feedback

Feedback For Drafts.

My peers evaluated my drafts for my magazine, and this is a summery of their comments:
Genre: Indie

Audience: The audience that my peers guessed were ranged from teenagers to mid twenties, which is what I was aiming for .

Success: Matched the mark scheme very well, the use of wire as prop, fonts and shaddows, large background dps, good colour scheme.

Improvements: Experiment with different angle pics.
Average Level: Mid 4

Thursday, 25 February 2010

Music Video Analysis (Coldplay)

Wednesday, 24 February 2010

Contents page with the use of pictures


A suggestion was made that perhaps my contents page should include more pictures, so I decided to test this out this idea, and add some pictures to the page.
I'm not sure If like the use of pictures, because from the star I said I wanted my magazine to look as simple, and the use of colourful clashing pictures, in my opinion, makes the contents page look a bit too full, even though I only used three pictures. I like how the pictures are angled though, because this makes them look qwerky, and fun.

I also made the background slightly lighter, because I thought that this matched the double page spread a lot more. This is one idea I will defiantly use, however the pictures are perhaps a no go.

Double Spread draft - Modification


I decided to change the size of some of the words in the article. I picked out words I think the audience are most likely want to hear about, So love, romance, music, secret ect. I like this idea, because they act as keywords, so that the reader can look at these words, before reading the article, and know what install for them. I also think it helps break up the text, and layout, making it look a lot more pleasing to the eye.

Thursday, 18 February 2010

Case Study Notes

Bridget jones

Target audience – Woman 18 to 35. Romantic comedy fans. Single woman looking for “mr right”

Vertical intergration

Specific examples

Green Zone

Effective tagline
Budget: $100,000,000, Been refered to as a flop
target audience: 15+, action fans, war fans
Dailymail says= ‘preachy political trailer disguised as a warm film’
Production practices: intent to adapt a book to film

Technologies: twitter facebook, 3D + digital screenings – Cuts down piracy = encrypted codes

Greenzone make use of technology, where as Avatar(James Cameron) had to wait 13 years until technology bettered.

Comparison: greenzone = bus billboard & avatar = big 60inch billboards in NY, and London ect.

Dead mans shoes – working class man
Green zome – 4 quadron and matt damon attract women

Big budget = more prints.

The soloist

Based on true story

Budget for this movie was $60 million

117 mins long 12A/ cat E (british company with American culture)

Main cast: Jamie Foxx, Robert Downey JR, and catherin keener

Writeen by Susannah grant and steve lopez

Directed by Joe Write - pride and prejudice and atonement)

Places the movie was filmed in LA and Ohio.

Marketing: Marketed internet, billboards, and commercials

Used homeless people as extras

Many people believed the advertising was misleading.

Filmed in 5 mm print, Distributed through DSN sites

Release date held back due to another movie being more popular.

Film festivals, the soloist was going to open 2009, but it was classed as a flop before it had even hit the cinemas.

Working Title with Universal – conglomerate

This is England

Used DSN which tripled its size

Used prefabricated sets – cheaper, and more realistic

£90,000 grant from the national lottery

Green zone

Drama

115 mins long

UK release date: 12/3/2010

Directed by Paul Greengrass – borne of premacy

Country US/UK

Universal Pictures

Earnt $14,309,295 in 3,003 theatres

Compared to shutter island, green zone did twice as well in the UK.

As march 2010, green zone grossed $31,218,390 in the US and $60,019,390 world wide

Similar to casino royal, which both use ATL advertising

Uses internet a lot to target internet peeps.

In exam use terminology

Video games for xbox, PS3, Wii ect, before a film comes out

Synergy – advertising with in games

Sky pop ups

4OD – online streaming – Pop up adverts

Bluetooth in cinemas

Myspace – keywords on profile

Facebook – fanpages/groups

Love film – free DVDs ,blanket emails

iPhones – downloadable apps – adverts have to click on the get rid of

apple mac – front row trailers


Tuesday, 9 February 2010

Looking at Fonts

These are my three fonts I decided to use throughout my magazine, I decided to only use three because that way, it wouldn't look tacky and would look a lot more professional. I downloaded these fonts to my photoshop on my mac from http://www.dafont.com.


Double page spread draft

DOUBLE PAGE SPEAD

I like the look of my double page spread, because I like how the image is sperate from the article. I had some trouble positioning my writing in box layers, because I couldn't find where to put them, without it looking too crouded, but I think that I managed to find an alternative without blocking the photo, or making it look too busy. I think the column idea is a great success, because it makes the page look organised and tidy, and the writing is still readable. From my original mock up idea, I changed the position of Jeremy Stone, and made the background longer on photoshop, with the use of spot healing tool, and then the burn tool. I'm not sure if I like the title of the page though, because I dont think that it stands out as much as it could, so I'm considering revising my desicion, and making the font more visable. Overall though I like this design, and I think that the final design will look something very much like this.