Case Study Notes

Bridget jones

Target audience – Woman 18 to 35. Romantic comedy fans. Single woman looking for “mr right”

Vertical intergration

Specific examples

Green Zone

Effective tagline
Budget: $100,000,000, Been refered to as a flop
target audience: 15+, action fans, war fans
Dailymail says= ‘preachy political trailer disguised as a warm film’
Production practices: intent to adapt a book to film

Technologies: twitter facebook, 3D + digital screenings – Cuts down piracy = encrypted codes

Greenzone make use of technology, where as Avatar(James Cameron) had to wait 13 years until technology bettered.

Comparison: greenzone = bus billboard & avatar = big 60inch billboards in NY, and London ect.

Dead mans shoes – working class man
Green zome – 4 quadron and matt damon attract women

Big budget = more prints.

The soloist

Based on true story

Budget for this movie was $60 million

117 mins long 12A/ cat E (british company with American culture)

Main cast: Jamie Foxx, Robert Downey JR, and catherin keener

Writeen by Susannah grant and steve lopez

Directed by Joe Write - pride and prejudice and atonement)

Places the movie was filmed in LA and Ohio.

Marketing: Marketed internet, billboards, and commercials

Used homeless people as extras

Many people believed the advertising was misleading.

Filmed in 5 mm print, Distributed through DSN sites

Release date held back due to another movie being more popular.

Film festivals, the soloist was going to open 2009, but it was classed as a flop before it had even hit the cinemas.

Working Title with Universal – conglomerate

This is England

Used DSN which tripled its size

Used prefabricated sets – cheaper, and more realistic

£90,000 grant from the national lottery

Green zone

Drama

115 mins long

UK release date: 12/3/2010

Directed by Paul Greengrass – borne of premacy

Country US/UK

Universal Pictures

Earnt $14,309,295 in 3,003 theatres

Compared to shutter island, green zone did twice as well in the UK.

As march 2010, green zone grossed $31,218,390 in the US and $60,019,390 world wide

Similar to casino royal, which both use ATL advertising

Uses internet a lot to target internet peeps.

In exam use terminology

Video games for xbox, PS3, Wii ect, before a film comes out

Synergy – advertising with in games

Sky pop ups

4OD – online streaming – Pop up adverts

Bluetooth in cinemas

Myspace – keywords on profile

Facebook – fanpages/groups

Love film – free DVDs ,blanket emails

iPhones – downloadable apps – adverts have to click on the get rid of

apple mac – front row trailers