Exhibitors and Digital distribution

The exhibitor
The exhibitor sells the experience of the film
Ways to sell films:
• By 3D
• offers (orange weds)
• HD
• Sign language, or subtitled, or even different language.

Why go cinema?
• Big screen
• Surround sound
• No distractions (escapism)
Why is digital distribution important for the development of the film industry?
- Cheaper, and will be easier to distribute, because it would not have to be physically passed around, therefore more people will see smaller films.

The UK film council want to make nonmainstream films accessible in ways, what are they?
- Digital road shows to raise awareness and understanding amongst the exhibition sector of issues around digital cinema. The cinema exhibitors’ association and the UK film council are working with a ‘screen digest’ to raise awareness and understanding amongst the exhibition sector of issues around digital cinema.
- Digital innovation in film.
The digital innovation in film project will team up independent film companies with specialist partners to reach audiences in new ways, E.g over the internet. The project is the first in its series from NESTA’s innovators growth programme, which will explore ways for creative businesses to grow by exploiting new technologies. NESTA and the UK film council will select up to 10 film companies from across the UK to take part in the project, and look at different ways of exploiting their films, with different technologies.
The projects involves a lot of companies working together, creating synergy. Without the companies teaming up together, the goals will be a lot harder to reach.
- Three ways the UK film council want to make films more accessible.
1- Improve access
2- Raise Awareness
3- Increasing information
Digitial distribution is 1/10 of the price of original distribution. This is why 'This is England' was distributed digitally. This allowed up to 150 digital deliveries to a DSN, across the UK, this is why it was more successful.
How has the recession impacted on the box office takings?
Obviously with the recession taking place, it has impacted in the box office profits. More people are downloading movies off the internet for free, illigally. This has made the piracy rate increase by 40% over the past 2 years.
With piracy such a popular task right now, this makes the profit of the box office decrease.


DSN - Digital Screen Network
Been designed for distribution and exhibition of the content that was orignally captured on film. The data is converted from original film, to digital form, then encripted. Later goes to cinema, who decript the digital version of the film, and then use the file, which is on the server.
Main stream vs Independant
Cultured viewers go see independent films, rather than the regular consumer will go see main stream films.