Bridget Jones

Bridget jones' Diary:

synergy marketing (the company uses another companys successful products in order to promote their product):
To advertise they used Coca Cola Enterprises to be interviewed,
Galaxy,
Virgin Megastores,
msn.com

atlantic

Soundtrack
& Bodyshop

visual marketing (advertisements the public can see):
billboards
bus adverts
posters
tv adverts
cinema trailers
wallpapers

Lifetime TV presented 30 second clips to promote it.

Product Placement (advertising products in the film):

galaxy,

wonderbra.

The Boat That Rocked:

synergy marketing:

spotify the website advertised playlists for the film

60 song sountrack (70's music)

Visual Marketing:

posters,

trailer,

competitions,

wallpapers (computer, phone)

product placement:

Typhoo Tea

Roberts Radios

James Bond:

Synergy Marketing:

Sony advertised the film on an advert for HD t.v, this is different to the others as it is a major brand selling expensive products.

Avon to produce beauty products.

Product Placement:

Aston Martin

Rolex Watches

Ford Mondeo

James Bond films advertised higher quality products than the other two films and teamed up with more reputable companies for their advertising. This is because bigger companies are eager to get involved with the film, as it is established and very well known with a great reputation. Because of the good reputation of the film this will boost the products sales rapidly as it is being featured in such a big film. Where as the working title films use every day products such as galaxy and wonderbra, which are mainly aimed at women as that is their target audience.