Logistics
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Monday, 16 November 2009
Friday, 13 November 2009
Thursday, 12 November 2009
Tuesday, 10 November 2009
Bridget Jones
Bridget jones' Diary:
synergy marketing (the company uses another companys successful products in order to promote their product):
To advertise they used Coca Cola Enterprises to be interviewed,
Galaxy,
Virgin Megastores,
msn.com
To advertise they used Coca Cola Enterprises to be interviewed,
Galaxy,
Virgin Megastores,
msn.com
atlantic
Soundtrack
& Bodyshop
& Bodyshop
visual marketing (advertisements the public can see):
billboards
bus adverts
posters
tv adverts
cinema trailers
wallpapers
Lifetime TV presented 30 second clips to promote it.
Product Placement (advertising products in the film):
galaxy,
wonderbra.
The Boat That Rocked:
The Boat That Rocked:
synergy marketing:
spotify the website advertised playlists for the film
60 song sountrack (70's music)
Visual Marketing:
posters,
trailer,
competitions,
wallpapers (computer, phone)
product placement:
Typhoo Tea
Roberts Radios
James Bond:
Synergy Marketing:
Sony advertised the film on an advert for HD t.v, this is different to the others as it is a major brand selling expensive products.
Avon to produce beauty products.
Product Placement:
Aston Martin
Rolex Watches
Ford Mondeo
James Bond films advertised higher quality products than the other two films and teamed up with more reputable companies for their advertising. This is because bigger companies are eager to get involved with the film, as it is established and very well known with a great reputation. Because of the good reputation of the film this will boost the products sales rapidly as it is being featured in such a big film. Where as the working title films use every day products such as galaxy and wonderbra, which are mainly aimed at women as that is their target audience.
Monday, 9 November 2009
Above the line promotion& Below the line promotion
Promotion Strategies
Above the line promtotion
Above the line is a type of advertising which is shown through media such as TV, Cinema, Radio, Print, Banners and search engines to promote brands such as films. The highest uses are things such as radio and television advertising, and web banner adverts. This type of ad is impersonal to customers as it is communication in a conventional nature.
Below The Line promotion
below the line promotions are short-term incentives and are aimed at customers making it more personal. With increasing pressure on marketing teams to achieve communication objectives more efficiently despite their limited budget. They use less conventional methods with a delayed or immediate incentive to purchase with a temporary effect on the audience. They include activities such as direct mail, public relations and sales promotions.
2012 (hollywood blockbuster) with a budget of $200 million, spent $4 million on advertising
The men who stares at goats (working title film) with a budget of $25 million.
Since Four Weddings And A Funeral in 1994 the advertising strategies developed are internet marketing such as banners, websites and targetted emailing. There is now mobile marketing, consisting of recieving the information through a text. Search engine marketing is the text ads that appear on the top and right column when someone performs a search using Google, Yahoo, etc. which are above the line marketing.
Friday, 6 November 2009
How does the budget of a film institution effect the the production practices used to appeal the target audiences?
Whether the budget of the film is high or low, the message can be portrayed with the same success rate. The higher the budget, more details can be added, for example, in post production more money can be directed towards adding effects, which could then add more detail to the text. Also higher budget films can afford a more relevant set, and can also be more adaptable, which will make the film look more professional, and the audience will be able to take the film a lot more seriously.
Hot fuzz explores action and comedy, therefore it can appeal to a larger audience, and therefore be more popular. Hot Fuzz also relies on the film institution's reputation to be a sucess, for example "from the makers of shaun of the dead...".
Higher budget films also have the option to use a wider varity in cameras, for example the CCTV camera shots in the opening of Hot Fuzz.
Higher budget films can also afford more established, hollywood actors, who have a good reputation, which will also make the audience want to watch the film, if they are fans of the actors, which could widen the audience, by drawing in these high-end actors' fan bases.
As well as being able to afford well established actors, higher budget film institutions can afford a well established post production team, which will add the special effects of the films, if they use a post production team that isn't well established, they might not have enough experience to create an effective film.
Although low budget films can look more realistic, High budget films can afford extras in scenes, to make the scene come to life, and look more realistic. Higher budget films can explore more genres, through the means of costumes, Choreography, sets, effects, ect. By having variety of different genres, there will be a wider audience potential.
Low budget films target a smaller audience, as they normally stick to one kind of genre, usually realistic drama. By sticking to just one kind of genre, this will limit the success rate, and narrow the audience viewing. Although by sticking to this one genre, they can focus more on it, and add more detail to their text.
One of the ways low budget films make their films so realistic, is by using natural props, such as the use of natural lighting, or the use of improvised scripts, also not much, (if any) make up is used, this also cuts down on the costs.
Low budget films will often use sets which do not require any changes, for example in 'This is England', the director decided to use a small estate, which hasn't changed much from the 1980's, and all was needed, was the 1980's props, which he got from ebay really cheap, as they didn't work, or simply outdated. This added a realistic vibe, and by using props which are really within the budget range, it could appeal to the working class, which is where most of the audience will be based, therefore this could cause the film to have a higher success rate. In 'Hot Fuzz', the director decided to have the actors equipped with guns, and police costumes, which would cost more money.
In 'This is England', the director decided to use unestablished actors, which added a sense of realism, because the audience most likely haven't seen them in anything before, therefore they could apply the text they are in, exclusively to the actors.
In 'Dead Man's shoes', the use of camera is sometimes unsteady/handheld, which makes the audience feel that they are in the movie, so they can apply themselves to what's happening on screen.
In conclusion, I think that lowe budget films are for a specific audience, and are probably fans of independent movies, which could effectively narrow the audience views. I think that higher budget films have a wider target audience, as they contain a variety of different genres, and also well known actors, and appealing trailers, including "from the makers of..", which will make the audience want to see the film, if they have previously seen the makers of the other film.
Hot fuzz explores action and comedy, therefore it can appeal to a larger audience, and therefore be more popular. Hot Fuzz also relies on the film institution's reputation to be a sucess, for example "from the makers of shaun of the dead...".
Higher budget films also have the option to use a wider varity in cameras, for example the CCTV camera shots in the opening of Hot Fuzz.
Higher budget films can also afford more established, hollywood actors, who have a good reputation, which will also make the audience want to watch the film, if they are fans of the actors, which could widen the audience, by drawing in these high-end actors' fan bases.
As well as being able to afford well established actors, higher budget film institutions can afford a well established post production team, which will add the special effects of the films, if they use a post production team that isn't well established, they might not have enough experience to create an effective film.
Although low budget films can look more realistic, High budget films can afford extras in scenes, to make the scene come to life, and look more realistic. Higher budget films can explore more genres, through the means of costumes, Choreography, sets, effects, ect. By having variety of different genres, there will be a wider audience potential.
Low budget films target a smaller audience, as they normally stick to one kind of genre, usually realistic drama. By sticking to just one kind of genre, this will limit the success rate, and narrow the audience viewing. Although by sticking to this one genre, they can focus more on it, and add more detail to their text.
One of the ways low budget films make their films so realistic, is by using natural props, such as the use of natural lighting, or the use of improvised scripts, also not much, (if any) make up is used, this also cuts down on the costs.
Low budget films will often use sets which do not require any changes, for example in 'This is England', the director decided to use a small estate, which hasn't changed much from the 1980's, and all was needed, was the 1980's props, which he got from ebay really cheap, as they didn't work, or simply outdated. This added a realistic vibe, and by using props which are really within the budget range, it could appeal to the working class, which is where most of the audience will be based, therefore this could cause the film to have a higher success rate. In 'Hot Fuzz', the director decided to have the actors equipped with guns, and police costumes, which would cost more money.
In 'This is England', the director decided to use unestablished actors, which added a sense of realism, because the audience most likely haven't seen them in anything before, therefore they could apply the text they are in, exclusively to the actors.
In 'Dead Man's shoes', the use of camera is sometimes unsteady/handheld, which makes the audience feel that they are in the movie, so they can apply themselves to what's happening on screen.
In conclusion, I think that lowe budget films are for a specific audience, and are probably fans of independent movies, which could effectively narrow the audience views. I think that higher budget films have a wider target audience, as they contain a variety of different genres, and also well known actors, and appealing trailers, including "from the makers of..", which will make the audience want to see the film, if they have previously seen the makers of the other film.
