Tuesday, 13 October 2009

Print Preliminary

LC Fashion Magazine - Preliminary

For our print preliminary, We decided to do a school fashion magazine, because we thought that this would be different from the ordinary school magazine. We can also take ideas from other fashion magazines.

When we planned our magazine, We decided we would use the three colour scheme convention, which made the magazine look a lot more professional, and authentic. The colours we decided to use were grey, red, and white, We chose these colours because they contrast with each other very well, for example the Red, with the gray. As well as contrasting, we thought they go together well, without looking tacky.

When we took the photo, we decided to make our model based to the left, then we could focus the right side to cover lines, we thought this looked effective because the writing then didn’t need to cover the model, but could still be read.

We decided to break this rule for the masthead though, because the masthead is perhaps the main source of text, because it is the name of the magazine, therefore, we decided to stretch this across the whole top of the page, so it stands out from the rest of the text. We decided to have the model’s head come over a little bit of the text, so that the masthead doesn’t cut into the picture.

Underneath our masthead, we decided to put the slogan in a smaller font, in grey and red, to match the colour scheme, but not be too extravagant. We added a shadow to the text to make it pop out of the page, and it added sophistication to the cover.

We decided to add shapes and symbols >> to our cover, because they break up the page, and make it more interesting, and appealing, it also adds professionalism to the cover too, as this is what magazines, such as GQ, and NYLON do.


For our contents page, we decided to keep the colour scheme and fonts consistent, as this furthered the look of professionalism, and made the magazine colour scheme iconic, if used over again.

We decided to keep the convention of allocation of pictures of text, by this I mean, the way having things allocated to the left, as like the cover.

The text font, and colours we decided to keep the same, although we had to make it smaller, so that we could fit it all in. We did however add more shadow to the text, to justify the decrease in size of the font, to make the writing stand out more, and still be eligible. We also added a shadow to the pictures, so that it made the pictures pop of from the page, and look a lot more interesting, and appealing, This also matched the convention used in the text.

For all our photo’s used in this magazine, we faded the colour of the photos, this gave the photos a cool, bluey effect, which made the magazine look, smooth and cool, and more high quality.

Throughout this print preliminary, I have learnt how effective colour schemes are, and consistency. I also learnt how simple changes, such as the colour of the photo, can make a huge impact in the impression given off by the magazine.

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